You searched for: "*"

The results has been filter on Authors containing Bruno Schumutz.
ANA has found 2 results for you, in 187 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Subjective age

The concept of subjective age has previously been applied to segment the senior consumers' market: Market research has highlighted the tendency among individuals to feel younger than they actually are.This research demonstrates how other similar...

Catalogue: ESOMAR Conference On Age 2005
Authors: Denis Guiot, Bruno Schumutz
January 30, 2005
×

Citation

Guiot and Schumutz (2005a, January 30). Subjective age. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/subjective-age


Research papers

Magazines

A media plan that uses magazines for advertising and targets opinion leaders can make use of two levers which involve interpersonal communication: the first is quantitative because opinion leaders are over-exposed to magazines and have more contacts...

Catalogue: ESOMAR/ARF WAM Conference 2002: Print
Authors: Bruno Schumutz, Eric Vernette
June 13, 2002
×

Citation

Schumutz and Vernette (2002a, June 13). Magazines. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/magazines